PRODUCTION DESIGN

Bad Guy MV

Role
Production Designer
Format
Music Video — Design Concept
Year
2025

A production design concept that turns a traditional wedding into a visual metaphor for conformity and rebellion. Two contrasting worlds — a warm, symmetrical church and a cold industrial “Perfect Bride” warehouse — developed through ground plan, colour palettes, set dressing, props, lighting and visual references, supporting the bride’s transformation from an idealised image into her own identity.

The following pages are from a course pitch deck and include visual research references gathered from other films, photographers and publications. They are reference material, not my own photography.